Big Hit Volumizing Shampoo

A lightweight volumizing shampoo that doesn't compromise on hydration, for instant and all-day touchable volume.

Hair type: fine and medium. Hair texture: straight, wavy, and curly. Hair concerns: color-safe and volumizing.

Caffeine energizes limp hair and promotes sebum elimination, glycerin adds and retains moisture into strands, and sea buckthorn is rich in fatty acid omega-7 for hair and scalp. Clinically tested as a system with the matching conditioner, it delivers 2.3 times more volume without drying or weighing hair down. In a seven-day consumer study of 32 participants, 94% agreed hair felt touchably soft, 91% agreed the system provided volume for 24 hours, and 91% agreed it added weightless moisture. The fragrance is an uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla. Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS and SLES, triclocarban, and triclosan. Vegan, gluten-free, and cruelty-free, in recyclable packaging.

How to use: Massage through wet hair, then rinse.

Ingredients: Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene.